Business Administration and Management, BS (CUS)

Information about FYI can be found here.

An emphasis in Accounting provides graduates a strong basis to understanding how to use and interpret financial information in organizations. The use of financial information is a key source of strategic actions and decisions in organizations. Graduates who possess such skills and knowledge will find it very conducive to another selected business or non-business emphasis.

The emphasis in Business Analytics is designed for business administration major students seeking further proficiency in how a company can analyze its data for competitive advantage. This emphasis can significantly increase marketability for business majors. Having a Business Analytics emphasis adds skills and abilities employers need, and it can differentiate graduates from those without it.

The Economics emphasis builds on the foundation of the core economics course and provides in-depth study of economics. The study of economics provides students with the knowledge required to be competent citizens who actively participate in economics affairs and decision-making.

The emphasis in finance provides students the essential knowledge and practice-oriented skills associated with financial management. Courses in the specialization focus on investments, markets, and small business finance through the applications of financial analysis, capital management, and cash management. Financial analysis will cover the skills and techniques for organizations and market institutions. Capital and cash management will focus on the application of strategies and models for capital acquisitions and cash flows.

The Management emphasis for business majors program builds on the foundation of the business core courses and then provides in-depth study of management and leadership concepts (International Business, Managerial and Corporate Communication, Organizational Behavior, Managing and Marketing for Nonprofit Organizations, Leadership Communication, etc.)

The Marketing emphasis program builds on the foundation of the business core courses and then provides in-depth study of marketing concepts, advertising theory, consumer behavior, public relations and publicity, market research, strategic marketing management, Internet marketing, and e-commerce.

The Pre-Law Studies emphasis helps students to determine if they have an aptitude and interest in law and provides a background for law school coursework. This emphasis helps students build a strong liberal arts education with challenging courses that require them to analyze and evaluate conflicting ideas and to communication effectively orally and in writing. The Pre-Law emphasis is designed to complement Accounting and Business Administration majors and to help students determine if they should invest in further education in law school.

An emphasis in Entrepreneurship equips students to innovate within a business and have the essential tools to start their own business. Students will know how to generate and evaluate business ideas, build business plans, and understand what avenues are available to finance their entrepreneurial endeavors.

The Small Business Ownership emphasis prepares students who want to be self-employed in occupations such as Real Estate Agent, Consultant, Financial Planner, or run some other type of small business. Students will receive a solid education in writing business plans, setting vision/goals, and will be challenged to be a self-starter and excel at self-leadership. This emphasis also offers options so students can specialize their emphasis to prepare them best for the kind of business they wish to enter.

Students may choose to add an SBL minor (minimum 18 credit hours):
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Students may choose to add a second SBL major (minimum 30 credit hours):
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