MKT510
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Marketing Strategy
Course Description
In this course, students develop the tools necessary to make strategic marketing decisions in an increasingly complex business environment. The foundational principles of marketing will be addressed, and management theory and skills will be applied in order to implement marketing strategy. Special attention will be given to the rapid changes occurring in the marketplace.
College
College of Undergraduate Studies
Min
3
Count Retakes for Credit
No
Yearly Cycle
Even Years
Session Cycle
Spring
Only Pass/No Pass Flag
No