The Bachelor of Science in Marketing offers a breadth of training in business to include leadership, accounting, finance, and economics, as well as provides a focus on both traditional and digital marketing. Students will study the full marketing process, including customer identification, segmentation, product development, consumer behavior, pricing strategies, sales, advertising, branding, social media marketing, and how to generate added value that results in customer satisfaction.
Students in the Bachelor of Science in Marketing major may apply for the Dual Degree Program , earning both their Marketing major and courses that can be applied toward the Master of Business Administration in the College of Adult and Graduate Studies (CAGS). Additional information on the Marketing Dual Degree program is below.
The Bachelor of Science in Marketing requires completion of the following 120 credit hours:
General Education (48 credit hours)
Business Core (34 credit hours)
Marketing Major Core (24 credit hours)
General Electives (14 credit hours)