Marketing Major

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The Bachelor of Science in Marketing offers a breadth of training in business to include leadership, accounting, finance, and economics, as well as provides a focus on both traditional and digital marketing. Students will study the full marketing process, including customer identification, segmentation, product development, consumer behavior, pricing strategies, sales, advertising, branding, social media marketing, and how to generate added value that results in customer satisfaction.

Students in the Bachelor of Science in Marketing major may apply for the Dual Degree Program , earning both their Marketing major and courses that can be applied toward the Master of Business Administration in the College of Adult and Graduate Studies (CAGS). Additional information on the Marketing Dual Degree program is below.

The Bachelor of Science in Marketing requires completion of the following 120 credit hours:
General Education (48 credit hours)
Business Core (34 credit hours)
Marketing Major Core (24 credit hours)
General Electives (14 credit hours)

Business and Leadership General Education Core (48 credit hours)

Arts and Humanities (9 credit hours)

Take one course from each of the following three academic disciplines:

Fine Arts (3 credit hours)

Choose one course from the following:

Literature (3 credit hours)

Choose one course from the following:

Philosophy (3 credit hours)

PHL-202 Introduction to Philosophy (3)

Biblical Studies (12 credit hours)

Take the following four courses (some courses are cross-listed and only one prefix needs to be taken):

BIB-111 Old Testament (3) OR
HIS-111 Old Testament (3)
BIB-114 New Testament (3) OR
HUM-114 New Testament (3)
PHL-315 World Religions and Systems of Belief (3)
THE-201 Introduction to Theology (3)

Communication (6 credit hours)

COM-103 Public Speaking (3)
ENG-102 English Composition (3) OR
ENG-105 Advanced English Composition (3)

Integrative Studies (3 credit hours)

* Please see the First-Year Integration (FYI) page for specific information about this required course.

INT-101 First-Year Integration (3)

Mathematics (3 credit hours)

Choose one of the following courses:

Science (3 credit hours)

SCI-230 Integrated Physical Science with Lab (3)

Social Sciences (12 credit hours)

Take each of the following four courses:

Marketing Major (58 credit hours)

Business Core (34 credit hours)

The Marketing major requires completion of the following essential business courses:

Marketing Core (24 credit hours)

Dual Degree Track in Marketing

Students accepted in the Dual Degree program complete their Bachelor of Science in Marketing degree, then complete their Master of Business Administration degree through the College of Adult and Graduate Studies (CAGS). Included in the bachelor’s degree course requirements are 9 master’s level credit hours that satisfy both undergraduate and graduate degree requirements, as well as an additional 3 graduate credits that are built into the Business Core.

To satisfy CCU graduate program course requirements, students must earn a letter grade of B- or better in the master’s level courses taken in their undergraduate degree. (Cum GPA and letter grade requirements for the undergraduate degree remain the same.) All admissions requirements of the Master of Business Administration must be fulfilled. Information on admission can be found on the CAGS admissions page .

The Bachelor of Science in Marketing Dual Degree major requires completion of the following 120 credits:
General Education (48 credit hours)
Business Core (34 credit hours)
Marketing Core (15 credit hours)
Dual Degree MBA Core (9 credit hours)
General Electives (14 credit hours)

The Master of Business Administration requires the completion of an additional 30 credit hours.

Marketing Dual Degree Required Courses

In addition to the Business core, students in the Dual Degree Marketing track take the following Marketing and Dual Degree courses.

Marketing Core (15 credit hours)

Marketing Dual Degree Core (9 credit hours)

Graduation Requirements for Bachelor of Science in Marketing

The faculty recommends students in the B.S. in Marketing to the Board of Trustees as candidates for graduation when they have completed the following requirements.

Completion of a total of 120 credits, including all general education, electives, and major core requirements.
A letter grade of D or better and a cumulative GPA of 2.0 or better in all CCU coursework, and a cumulative GPA of 2.75 or higher for all Marketing major program courses.
Completion of 180 hours of ministry/community service and 180 chapel credits. Transfer students are required to complete 45 hours of ministry/community service and 45 chapel credits each year of attendance at CCU. For further details on ministry/community service, see the Life Directions Center (LDC) section of this catalog. For further details on chapel credits, see the Student Life section of this catalog.
Meet the CCU Residency requirements .
Acceptable performance on exit exams, as required by the faculty.
Formal and timely application for graduation by the date specified by the University Registrar.
No outstanding financial obligation to the University.