The Certificate in Marketing provides students with an introduction to marketing and sales principles vital for growing companies of all sizes and types, and provides the option to go deeper into either personal selling and customer relations, or advertising, promotion and public relations. Program fundamentals mirror the American Marketing Association body of knowledge but also incorporate a biblical worldview and scriptural principles into each subject area. As the past President of International Business Machines (IBM), Thomas Watson, Jr., famously said, “Nothing happens until a sale is made.”
Students may transfer 12 credits from the Certificate in Marketing and Sales to an Associate of Science Degree, Minor or Bachelor of Science Degree in Marketing and Sales. Students may earn the certificate by completing the following 12 hours. The prerequisite of ENG 103A is waived for those pursuing a certificate. All degree-seeking students must complete any required prerequisites.