Academic Catalog 2023-2024 
    
    Oct 02, 2023  
Academic Catalog 2023-2024

Marketing Minor (CUS - for School of Business and Leadership Majors Only)


Students who are majoring in an SBL degree that requires the Business Core (34 credits) may add a minor in Marketing. The Marketing minor builds on the foundation of the business core courses and then provides in-depth study of marketing concepts, advertising theory, consumer behavior, public relations and publicity, market research, strategic marketing management, Internet marketing, and e-commerce.