Academic Catalog 2022-2023 
    Mar 24, 2023  
Academic Catalog 2022-2023 [ARCHIVED CATALOG]

Marketing and Sales Certificate

Return to {$returnto_text} Return to: College of Adult and Graduate Studies (CAGS)

The Certificate in Marketing provides students with an introduction to marketing and sales principles vital for growing companies of all sizes and types, and provides the option to go deeper into either personal selling and customer relations, or advertising, promotion and public relations.  Program fundamentals mirror the American Marketing Association body of knowledge but also incorporate a biblical worldview and scriptural principles into each subject area.  As the past President of International Business Machines (IBM), Thomas Watson, Jr., famously said, “Nothing happens until a sale is made.”

Students may transfer 12 credits from the Certificate in Marketing and Sales to an Associate of Science Degree , Minor  or Bachelor of Science Degree  in Marketing and Sales. Students may earn the certificate by completing the following 12 hours. The prerequisite of ENG 103A  is waived for those pursuing a certificate. All degree-seeking students must complete any required prerequisites.

Elective Core (3 credit hours)

Students choose one elective from the following list.

Return to {$returnto_text} Return to: College of Adult and Graduate Studies (CAGS)