Academic Catalog 2022-2023 
    
    Sep 25, 2022  
Academic Catalog 2022-2023

Marketing Minor (CUS - for School of Business and Leadership Majors Only)


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Students who are majoring in an SBL degree that requires the Business Core (34 credits) may add a minor in Marketing. The Marketing minor builds on the foundation of the business core courses and then provides in-depth study of marketing concepts, advertising theory, consumer behavior, public relations and publicity, market research, strategic marketing management, Internet marketing, and e-commerce.

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