Academic Catalog 2021-2022 
    Dec 02, 2022  
Academic Catalog 2021-2022 [ARCHIVED CATALOG]

Marketing Major

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The Bachelor of Science in Marketing offers a breadth of training in business to include leadership, accounting, finance, and economics, as well as provides a focus on both traditional and digital marketing. Students will study the full marketing process, including customer identification, segmentation, product development, consumer behavior, pricing strategies, sales, advertising, branding, social media marketing, and how to generate added value that results in customer satisfaction.

The Bachelor of Science in Marketing requires completion of the following 120 credit hours:
General Education (48 credit hours)
Business Core (34 credit hours)
Marketing Major Core (24 credit hours)
General Electives (14 credit hours)

Business and Leadership General Education Core (48 credit hours)

Arts and Humanities (9 credit hours)

Take one course from each of the following three academic disciplines:

Biblical Studies (12 credit hours)

Take the following four courses (some courses are cross-listed and only one prefix needs to be taken):

Integrative Studies (3 credit hours)

* Please see the First-Year Integration (FYI)  page for specific information about this required course.

Mathematics (3 credit hours)

Social Sciences (12 credit hours)

Take each of the following four courses:

Marketing Major (58 credit hours)

Graduation Requirements for Bachelor of Science in Marketing

The faculty recommends students in the B.S. in Marketing to the Board of Trustees as candidates for graduation when they have completed the following requirements.

  1. Completion of a total of 120 credits, including all general education, electives, and major core requirements.
  2. A letter grade of D or better and a cumulative GPA of 2.0 or better in all CCU coursework, and a cumulative GPA of 2.75 or higher for all Marketing major program courses.
  3. Completion of 180 hours of ministry/community service and 180 chapel credits. Transfer students are required to complete 45 hours of ministry/community service and 45 chapel credits each year of attendance at CCU. For further details on ministry/community service, see the Life Directions Center (LDC)    section of this catalog. For further details on chapel credits, see the Student Life   section of this catalog.
  4. Meet the CCU Residency requirements  . 
  5. Acceptable performance on exit exams, as required by the faculty.
  6. Formal and timely application for graduation by the date specified by the University Registrar.
  7. No outstanding financial obligation to the University.

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