Bachelor of Science: Marketing and Sales

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The Bachelor of Science in Marketing and Sales prepares students for careers in a variety of platforms, from major organizations to small ventures and is applicable to virtually any industry, domestic or international. It covers a broad range of content areas pertaining to the core concepts of the field, including ethical issues, evaluating and targeting the marketplace, value creation, capture and delivery, consumer behavior, marketing communication, sales and customer relations, marketing research and evaluation, and strategic marketing.

This program equips students with skills in both marketing and sales. With a focus on sales in addition to marketing, the degree provides vital skills necessary to grow companies. As the past President of International Business Machines (IBM), Thomas Watson, Jr., famously said, “Nothing happens until a sale is made.”

Program fundamentals mirror the American Marketing Association body of knowledge but also incorporate a biblical worldview and scriptural principles into each subject area.

Students in the bachelor’s degree in Marketing and Sales may apply to the Master of Business Administration . Upon acceptance, one graduate level course included in the Marketing and Sales major core, MKT 510 - Marketing Strategy, can be applied to the MBA degree.

The Marketing and Sales degree requires completion of the following 120 hours:
General Education Core (42 hours)
Marketing and Sales Foundations Core (9 hours)
Major Core (30 hours)
Electives (39 hours)

General Education Requirements (42 credit hours)

Science (3 credit hours)

Social Science (9 credit hours)

BUS 105A - Business Fundamentals (3) Required
ECO 220A - Introduction to Economics (3) Required
Choose one.
HIS 202A - Western Civilization I (3)
HIS 203A - America to 1877 (3)
HIS 204A - America since 1877 (3)
HIS 211A - History of Christianity (3)
HIS 220A - American Exceptionalism (3)
HIS 310A - Christianity in America (3)
HIS 312A - Colonial America (3)

Marketing and Sales Foundations Core (9 credit hours)

Major Core (30 credit hours)

BUS 408A - Beyond Integrity: Business Ethics for the 21st Century Organizational Leader (3)
BUS 479A - International Business Cultures (3)
MKT 300A - Consumer Behavior (3)
MKT 311A - Personal Selling and Customer Relations (3)
MKT 330A - Advertising, Promotion and Public Relations (3)
MKT 400A - Retail, Multi-Marketing Channels and Supply Chains (3)
MKT 420A - Interactive, Social and Direct Marketing (3)
MKT 455A - Marketing Research and Analytics (3)
MKT 460A - Product Development and Pricing (3)
MKT 510 - Marketing Strategy (3)
Students must have a total of 60 earned credit hours prior to registration in a graduate-level course.

Elective Requirements (39 credit hours)

Complete 39 hours of additional electives.

Graduation Requirements for the Bachelor of Science degree in Marketing and Sales

The faculty recommends students in the B.S. in Marketing and Sales to the Board of Trustees as candidates for graduation when they have completed the following requirements.

Completion of 120 credit hours of courses, including all general education, foundations, major, and elective coursework.
A letter grade of D or better and a cumulative GPA of 2.0 or better in all CCU coursework.
Meet the CCU CAGS Residency requirements .
Formal and timely application for graduation by the date specified by the University Registrar.
No outstanding financial obligation to the University.

Bachelor of Science: Marketing and Sales

General Education Requirements (42 credit hours)

Arts and Humanities (6 credit hours)

Biblical Studies (9 credit hours)

Communications (9 credit hours)