Academic Catalog 2021-2022 
    
    Jan 20, 2022  
Academic Catalog 2021-2022

Marketing Minor (CUS - for School of Business and Leadership Majors Only)


The Marketing Minor program builds on the foundation of the business core courses and then provides in-depth study of marketing concepts, advertising theory, consumer behavior, public relations and publicity, market research, strategic marketing management, Internet marketing, and e-commerce.

Students may earn a minor in the field by completing the following 18 credit hours and all corresponding prerequisites provided none of the courses is required in the student’s major.