Academic Catalog 2019-2020 
    Nov 28, 2023  
Academic Catalog 2019-2020 [ARCHIVED CATALOG]

Strategic Communication Major

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The Bachelor of Arts in Strategic Communication prepares students with the professional skills they will need for public relations, strategic communication, marketing, and digital media vocations. The Strategic Communication major is unique, offering a broad educational framework for professional and career roles in churches, nonprofits, and for-profit organizations wishing to communicate effectively in the new digital environment. A degree in CCU’s Strategic Communication enables graduates to be digitally-savvy and able to think creatively and critically, with solid writing, visual and technical skills, and the capacity to think strategically about the role of communication in society.

Graduates of the Strategic Communication major will:

  • Understand the theoretical foundations underlying persuasive messaging;
  • Conduct detailed, extensive, and accurate audience analysis and market segmentation;
  • Develop core skills in digital storytelling, writing, editing, and design across multiple communication platforms, using relevant software applications;
  • Design and implement communication campaigns for products, services, and ideas;
  • Apply the strategic communication theories and concepts to social media platforms;
  • Apply communication concepts and theories to address everyday dilemmas within the dimensions of ethics, society, law, technology, relationships, and culture;
  • Demonstrate presentational communication skills;
  • Demonstrate skills in group deliberation, decision-making, negotiation, and collaboration;
  • Be equipped to share the Gospel in a compelling and relevant manner.

The B.A. in Strategic Communication has two specific emphases, Public Relations and Digital Media, as well as a general emphasis, each of which positions graduates to be on the leading edge of the changes occurring in the communication industry.

The Bachelor of Arts in Strategic Communication requires completion of the following 120 credits:
General Education Core (48 credit hours)
Strategic Communication Core (39 credit hours)
Electives (33 credit hours)

General Education Requirements (48 credit hours)

Arts and Humanities (9 credit hours)

Take one course from each of the following three academic disciplines:

Fine Arts (3 credit hours)

Choose one course from the following:

Philosophy (3 credit hours)

Biblical Studies (12 credit hours)

Take the following four courses (some courses are cross-listed and only one prefix needs to be taken):

Integrative Studies (3 credit hours)

Please see the First-Year Integration (FYI)  page for specific information about this required course.

Mathematics (3 credit hours)

Social Sciences (12 credit hours)

Take each of the following four courses:

Strategic Communication Major (39 credit hours)

Strategic Communication Core (27 credit hours)

Strategic Communication Emphases (12 credit hours)

Choose one of the three Strategic Communication Emphases below.

General Emphasis (12 credit hours)

Choose 12 credit hours from the following:

Digital Media Emphasis (12 credit hours)

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