Academic Catalog 2016-2017 
    Nov 28, 2023  
Academic Catalog 2016-2017 [ARCHIVED CATALOG]

Bachelor of Science: Marketing and Sales

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The Bachelor of Science in Marketing and Sales prepares students for careers in a variety of platforms, from major organizations to small ventures and is applicable to virtually any industry, domestic or international. It covers a broad range of content areas pertaining to the core concepts of the field, including ethical issues, evaluating and targeting the marketplace, value creation, capture and delivery, consumer behavior, marketing communication, sales and customer relations, marketing research and evaluation, and strategic marketing.

This program equips students with skills in both marketing and sales. With a focus on sales in addition to marketing, the degree provides vital skills necessary to grow companies. As the past President of International Business Machines (IBM), Thomas Watson, Jr., famously said, “Nothing happens until a sale is made.”

Program fundamentals mirror the American Marketing Association body of knowledge but also incorporate a biblical worldview and scriptural principles into each subject area.

Students in the bachelor’s degree in Marketing and Sales may apply to the Master of Business Administration (MBA) . Upon acceptance, one graduate level course included in the Marketing and Sales major core can be applied to the MBA degree.

The Marketing and Sales degree requires completion of the following 120 hours:
General Education Core (42 hours)
Marketing and Sales Foundations Core (9 hours)
Major Core (30 hours)
Electives (39 hours)

General Education Requirements (42 credit hours)

Integrative Studies (3 credit hours)

Communications (9 credit hours)

Must include two written and one oral communication. BUS 104A  is required.

Humanities (6 credit hours)

Choose courses from 2 different disciplines. PHL 205A  is required.

History, Behavioral and Social Science (9 credit hours)

BUS 101A   and ECO 215A  are required. Must include one history (HIS prefix) course.

Mathematics (3 credit hours)

MAT 250A  is required.

Natural/Physical Science (3 credit hours)

Choose one science course.

Computer Science (3 credit hours)

Only courses completed within the past 5 years will be accepted for General Education requirement.

Marketing and Sales Foundations Core (9 credit hours)

Elective Requirements (39 credit hours)

Complete 39 hours of additional electives.

Graduation Requirements for the Bachelor of Science degree in Marketing and Sales

The faculty recommends students in the BS in Marketing and Sales to the Board of Trustees as candidates for graduation when they have completed the following requirements.

  1. Completion of 120 credit hours of courses, including all general education, foundations, major, and elective coursework.
  2. A letter grade of D or better and a cumulative GPA of 2.0 or better in all CCU coursework.
  3. Meet the CCU CAGS Residency requirements .
  4. Formal and timely application for graduation by the date specified by the University Registrar.
  5. No outstanding financial obligation to the University.

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