Academic Catalog 2022-2023 
    Jun 08, 2023  
Academic Catalog 2022-2023 [ARCHIVED CATALOG]

MKT 485 - Marketing Practicum

(3) This course serves to help students apply their marketing knowledge to real-world situations and/or simulations, and serves as a capstone for the Marketing major. Students will choose a company to act as a marketing firm on their behalf for the semester, promoting their products and/or services by understanding the marketing mix fundamentals (Produce, Price, Promotion, Place), segmenting the market, targeting, using analytical tools, strategizing, and then potentially designing websites, social media campaigns, advertising, and engaging in sales. This course may be substituted with a qualifying marketing-centric internship.

Prerequisites: MKT 202 
Course fee applies.
When Offered
Every fall and spring semesters.