Academic Catalog 2022-2023 
    Jul 07, 2022  
Academic Catalog 2022-2023

COM 355 - Social Media, Audience Analysis, and Analytics

(3) This course is designed to help students identify, study, and analyze audiences on social media in order to prepare better strategic communication messages. Students will discuss both the benefits and limitations of relying on social media data compared to traditional methods of marketing research, and learn how to develop effective social media messages and campaigns.

Prerequisites: COM 206 
When Offered
Every fall semester.