Academic Catalog 2022-2023 
    Jun 01, 2023  
Academic Catalog 2022-2023 [ARCHIVED CATALOG]

MKT 420A - Interactive, Social and Direct Marketing

(3) This course provides students a “hands on” opportunity to explore emerging communication and marketing channels that make use of interactive digital devices and social media and how these new tools become part of the comprehensive marketing plan.

Prerequisites: ENG 103A , MKT 205A .