MKT 300A - Consumer Behavior

(3) This course covers decision-making of individuals, groups and organizations in the consumer buying process. Students will study the steps in the consumer buying process, the difference between functional and psychological needs, various control and risk factors that affect information search, post-purchase outcomes, social and cultural factors, and how the consumer decision-making process can be influenced by varying levels of consumer involvement.

Prerequisites: ENG 103A, MKT 205A.