Academic Catalog 2020-2021 
    May 30, 2023  
Academic Catalog 2020-2021 [ARCHIVED CATALOG]

MKT 400A - Retail, Multi-Marketing Channels and Supply Chains

(3) This course covers sales strategies for working with retailers, multi-marketing channels and in managing supply chains domestically and internationally. The flow of merchandise and information in the supply chain and benefits and challenges of multichannel retailing, and the various types of retailers will also be explored.

Prerequisites: ENG 103A , MKT 205A .