MKT 510 - Marketing Strategy

(3) Designed for students interested in careers in product/brand management, planning, marketing research, sales management or an entrepreneurial view of bringing products to markets. Exposure to advance thinking on product development process and elements of effective market planning. Marketing is changing rapidly and is reliant on lower cost guerrilla tactics, intentional viral strategies and wrap-around strategies in social media.

Prerequisites: MKT 310, Juniors and Seniors only.
When Offered
Every spring semester.