Academic Catalog 2020-2021 
    Jun 09, 2023  
Academic Catalog 2020-2021 [ARCHIVED CATALOG]

MKT 310 - Marketing Research and Consumer Behavior

(3) This course teaches the basics of marketing research and the cultural, social, personal, and psychological factors influencing buyer behavior; buying-decision processes and stages; and learning theory integrated with consumer beliefs and attitudes.

Prerequisites: BUS 212  or MAT 212 , MKT 202 .
When Offered
Every spring semester.