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Jun 09, 2023
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Academic Catalog 2020-2021 [ARCHIVED CATALOG]
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MKT 310 - Marketing Research and Consumer Behavior(3) This course teaches the basics of marketing research and the cultural, social, personal, and psychological factors influencing buyer behavior; buying-decision processes and stages; and learning theory integrated with consumer beliefs and attitudes.
Prerequisites: BUS 212 or MAT 212 , MKT 202 .
When Offered
Every spring semester.
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