Academic Catalog 2020-2021 
    Jun 09, 2023  
Academic Catalog 2020-2021 [ARCHIVED CATALOG]

MKT 205A - Marketing Fundamentals

(3) Strategic planning of a marketing mix (product, price, promotion, and distribution) within the context of the external business environment, including target market analysis. Also, impact of technology and globalization on the field of marketing.

Prerequisites: ENG 103A .