Academic Catalog 2019-2020 
    
    May 28, 2020  
Academic Catalog 2019-2020 [ARCHIVED CATALOG]

NPM 455A - Fundraising Analytics and Business Intelligence

(3) This course provides an overview of the use of analytics and business intelligence, for example, to help identify donors that are the most likely to support an organization.  Students learn key terms and concepts, review strategies for business alignment, and evaluate analytical tools available to utilize data in support of the organization mission. 

Prerequisites: MAT 250A  and NPM 310A .