Academic Catalog 2019-2020 
    Aug 04, 2021  
Academic Catalog 2019-2020 [ARCHIVED CATALOG]

MKT 311A - Personal Selling and Customer Relations

(3) This course covers the steps in the personal selling process to include prospecting and qualifying, planning the sales presentation and closing the sale. Students will also learn the key functions involved in managing a sales force, sales support and customer relations, as well as the legal, ethical and social responsibilities involved.

Prerequisites: ENG 103A , MKT 205A .