Academic Catalog 2019-2020 
    
    Sep 27, 2021  
Academic Catalog 2019-2020 [ARCHIVED CATALOG]

MKT 202 - Principles of Marketing

(3) Strategic planning of a marketing mix (product, price, promotion, and distribution) within the context of the external business environment, including target market analysis. Also, impact of technology and globalization on the field of marketing.

When Offered
Every fall semester.