Academic Catalog 2018-2019 
    Jun 02, 2020  
Academic Catalog 2018-2019 [ARCHIVED CATALOG]

NPM 310A - Resource Development and Marketing in Nonprofits

(3) This course provides the fundamentals of resource development and marketing necessary for sustainability of a nonprofit organization. The course covers the importance of fundraising in your organization. Students develop the marketing and communications skills necessary to secure private and government funding and create a visibility within the community. We explore fundraising models such as the Benevon Model.   

Prerequisites: NPM 101A .