Academic Catalog 2016-2017 
    Mar 30, 2023  
Academic Catalog 2016-2017 [ARCHIVED CATALOG]

MKT 420A - Interactive, Social and Direct Marketing

(3) This course provides students a “hands on” opportunity to explore emerging communication and marketing channels that make use of interactive digital devices and social media and how these new tools become part of the comprehensive marketing plan.

Prerequisites: ENG 102A , MKT 202A .