Academic Catalog 2016-2017 
    Mar 30, 2023  
Academic Catalog 2016-2017 [ARCHIVED CATALOG]

MKT 400A - Retail, Multi-Marketing Channels and Supply Chains

(3) This course covers sales strategies for working with retailers, multi-marketing channels and in managing supply chains domestically and internationally. The flow of merchandise and information in the supply chain and benefits and challenges of multichannel retailing, and the various types of retailers will also be explored.

Prerequisites: ENG 102A , MKT 202A .