MKT 330A - Advertising, Promotion and Public Relations

(3) This course covers the steps in designing and executing an advertising campaign, the various objectives of advertising and the different ways that advertisers appeal to consumers. Students will be introduced to the various types of advertising and promotion media and the agencies that regulate advertising. The elements of a public relations toolkit and various types of sales promotions will also be covered.

Prerequisites: ENG 102A ,MKT 202A.