Academic Catalog 2016-2017 
    Mar 26, 2023  
Academic Catalog 2016-2017 [ARCHIVED CATALOG]

MKT 310A - Personal Selling and Customer Relations

(3) This course covers the steps in the personal selling process to include prospecting and qualifying, planning the sales presentation and closing the sale. Students will also learn the key functions involved in managing a sales force, sales support and customer relations, as well as the legal, ethical and social responsibilities involved.

Prerequisites: ENG 102A , MKT 202A .