Academic Catalog 2015-2016 (Addended) 
    
    Oct 05, 2022  
Academic Catalog 2015-2016 (Addended) [ARCHIVED CATALOG]

MKT 202A - Principles of Marketing

(3) Strategic planning of a marketing mix (product, price, promotion, and distribution) within the context of the external business environment, including target market analysis. Also, impact of technology and globalization on the field of marketing.