Academic Catalog 2008-2009 
    
    Feb 06, 2023  
Academic Catalog 2008-2009 [ARCHIVED CATALOG]

COM 315 - Introduction to Public Relations

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Introduces and develops a clear concept of public relations as a communication profession along with the necessary skills to become proficient in the field. Topics include the function of public relations in both public and private enterprises, the process of planning and implementing a public relations communication campaign, techniques for communicating with various publics, crisis communication, and the laws and ethics governing the practice of public relations.

CUS Prerequisites: COM 103. CAGS Prerequisites: COM 110