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Feb 08, 2023
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Academic Catalog 2008-2009 [ARCHIVED CATALOG]
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MKT 310 - Marketing Research and Consumer Behavior(3)
This course teaches the basics of marketing research and the cultural, social, personal, and psychological factors influencing buyer behavior; buying-decision processes and stages; and learning theory integrated with consumer beliefs and attitudes.
Prerequisites: BUS 212, MKT 202.
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