Academic Catalog 2008-2009 
    Feb 08, 2023  
Academic Catalog 2008-2009 [ARCHIVED CATALOG]

MKT 310 - Marketing Research and Consumer Behavior

This course teaches the basics of marketing research and the cultural, social, personal, and psychological factors influencing buyer behavior; buying-decision processes and stages; and learning theory integrated with consumer beliefs and attitudes.

Prerequisites: BUS 212, MKT 202.