The Bachelor of Science in Marketing and Sales prepares students for careers in a variety of platforms, from major organizations to small ventures and is applicable to virtually any industry, domestic or international. It covers a broad range of content areas pertaining to the core concepts of the field, including ethical issues, evaluating and targeting the marketplace, value creation, capture and delivery, consumer behavior, marketing communication, sales and customer relations, marketing research and evaluation, and strategic marketing.
This program equips students with skills in both marketing and sales. With a focus on sales in addition to marketing, the degree provides vital skills necessary to grow companies. As the past President of International Business Machines (IBM), Thomas Watson, Jr., famously said, “Nothing happens until a sale is made.”
Program fundamentals mirror the American Marketing Association body of knowledge but also incorporate a biblical worldview and scriptural principles into each subject area.
Students in the bachelor’s degree in Marketing and Sales may apply to the Master of Business Administration (MBA) . Upon acceptance, one graduate level course included in the Marketing and Sales major core can be applied to the MBA degree.
The Marketing and Sales degree requires completion of the following 120 hours:
General Education Core (42 hours)
Marketing and Sales Foundations Core (9 hours)
Major Core (30 hours)
Electives (39 hours)