Academic Catalog 2017-2018 
    
    Aug 19, 2018  
Academic Catalog 2017-2018 [ARCHIVED CATALOG]

Marketing Minor (CUS - for School of Business and Leadership Majors Only)


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The Marketing Minor program builds on the foundation of the business core courses and then provides in-depth study of marketing concepts, advertising theory, consumer behavior, public relations and publicity, market research, strategic marketing management, Internet marketing, and e-commerce.

Students may earn a minor in the field by completing the following 18 credit hours and all corresponding prerequisites provided none of the courses is required in the student’s major.

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