Academic Catalog 2019-2020 
    
    Sep 18, 2019  
Academic Catalog 2019-2020

COM 360 - Persuasion and Attitude Change

(3) This course prepares students to understand the relationship between persuasion and social change, including theories of attitude and behavioral change, and contemporary theories of persuasion. Students will think critically about message strategies and tactics, and consider attitude formation and change through strategic communication.

Prerequisites: COM 103 
When Offered
Every spring semester.