Academic Catalog 2019-2020 
    
    Aug 17, 2019  
Academic Catalog 2019-2020

COM 355 - Social Media, Audience Analysis, and Analytics

(3) This course is designed to help students identify, study, and analyze audiences on social media in order to prepare better strategic communication messages. Students will discuss both the benefits and limitations of relying on social media data compared to traditional methods of marketing research, and learn how to develop effective social media messages and campaigns.

Prerequisites: COM 206 
When Offered
Every fall semester.