Academic Catalog 2018-2019 
    
    Apr 22, 2019  
Academic Catalog 2018-2019 [ARCHIVED CATALOG]

MKT 314 - Advertising Management

(3) Developing an advertising campaign from target market analysis and creative strategy, production, and media planning. Also, legal and ethical aspects of advertising.

Prerequisites: MKT 202 .
When Offered
Every spring semester.