Academic Catalog 2018-2019 
    
    Nov 15, 2019  
Academic Catalog 2018-2019 [ARCHIVED CATALOG]

MKT 202 - Principles of Marketing

(3) Strategic planning of a marketing mix (product, price, promotion, and distribution) within the context of the external business environment, including target market analysis. Also, impact of technology and globalization on the field of marketing.

When Offered
Every fall semester.