Academic Catalog 2013-2014 
    May 23, 2019  
Academic Catalog 2013-2014 [ARCHIVED CATALOG]

MCS 373 - Music, Marketing and Sales

(3) Through classroom instruction and presentations by visiting industry experts, Executive Track students will become familiar with the role of packaging, retail point-of-purchase materials, publicity, advertising, radio and video promotion, Internet marketing and tour support in the marketing and sale of recorded music. Students will develop comprehensive marketing plans for each semester’s artist recordings. Enrollment is limited to students admitted to the semester-long Contemporary Music Center program in Martha’s Vineyard.

Notes: In cooperation with the Council for Christian Colleges and Universities, courses under the MCS prefix are earned through a semester-long program of study at the Contemporary Music Center CMC on Martha’s Vineyard. This interdisciplinary off-campus study program provides a community for young musicians and aspiring music executives to plumb the depths of their creative souls and test the waters of a career in popular music. Designed as an artists’ community, the program seeks to develop artists and music executives with a Christ-centered vision for music content, production and delivery. The mission of the CMC is to prepare students academically and creatively for potential careers in the music industry.