Academic Catalog 2013-2014 
    
    Oct 18, 2019  
Academic Catalog 2013-2014 [ARCHIVED CATALOG]

COM 315 - Introduction to Public Relations

(3) Introduces and develops a clear concept of public relations as a communication profession along with the necessary skills to become proficient in the field. Topics include the function of public relations in both public and private enterprises, the process of planning and implementing a public relations communication campaign, techniques for communicating with various publics, crisis communication, and the laws and ethics governing the practice of public relations.

Prerequisites: COM 103 .
When Offered
Even fall semesters.