Academic Catalog 2012-2013 
    Mar 18, 2018  
Academic Catalog 2012-2013 [ARCHIVED CATALOG]

MKT 510 - Marketing Strategy

(3) In this course, students develop the tools necessary to make strategic marketing decisions in an increasingly complex business environment. The foundational principles of marketing will be addressed, and management theory and skills will be applied in order to implement marketing strategy. Special attention will be given to the rapid changes occurring in the marketplace.