Academic Catalog 2012-2013 
    
    May 24, 2018  
Academic Catalog 2012-2013 [ARCHIVED CATALOG]

MKT 202A - Principles of Marketing

(3) Strategic planning of a marketing mix (product, price, promotion, and distribution) within the context of the external business environment, including target market analysis. Also, impact of technology and globalization on the field of marketing.